Singapore market a perfect match for SA wines
A rising star in the South Australian wine industry has been catapulted into a key Asian market after striking a new deal through a Government initiative to grow the state’s wine exports.
McLaren Vale-based Bec Hardy Wines has secured its first order with major Singapore retailer Little Farms.
The deal comes weeks after the launch of the Malinauskas Labor Government’s South Australian Wine Ambassadors Club (SAWAC) chapter in Singapore, established to fuel export growth and create new markets.
The deal has led to some of South Australia’s premium wine regions being introduced to the Singaporean market, including an Adelaide Pinot Gris and Sauvignon Blanc, a Limestone Coast Cabernet Sauvignon and a McLaren Vale Shiraz, with plans to expand selection after the initial rollout.
Trade and Investment Minister Nick Champion has met with Little Farms and Bec Hardy Wines to gain insights into the partnership and explore opportunities for other South Australian companies to tap into the success of SAWAC.
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