China International Import Expo: Australian wine company seeks more trade opportunities in China

Australian winemakers view the China International Import Expo (CIIE) in Shanghai as a crucial gateway to success in one of their most important export markets. Producers like Bec Hardy Wines see the event as an opportunity to connect with buyers, showcase products, and strengthen their presence in China’s dynamic but increasingly competitive wine market. Major players such as Treasury Wine Estates are also using the expo to deepen collaboration and expand local partnerships, underscoring how vital consistent participation at CIIE has become for maintaining visibility and growth in China’s evolving wine industry.

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