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The Hardy name has been synonymous with South Australian wine since the 1850s and Bec Hardy continues that tradition, building on the experience and reputation of her predecessors with a modern twist on 170 years of winemaking heritage. Bec’s family has been tending vineyards in the premium maritime region of McLaren Vale since the her great-great-great grandfather, Thomas Hardy, arrived from the UK in 1850. Thomas was the region’s first settler and is widely regarded as the father of the South Australian wine industry.
Just like her father Geoff left the family company in 1980, Bec is now making her own way in the Australian wine world with Bec Hardy Wines. In 2020, Bec acquired the 40-year old Pertaringa brand from her father Geoff and brought it under her Bec Hardy Wines portfolio.
Despite the challenges of 2020, the Bec Hardy Wines team was very excited to be recognised by Austrade for excellence in exporting at the Australian Export & Investment Awards.
In 2021, Bec was also recognised as one of South Australia’s finest young business people at the annual ‘40 under 40’ Business Awards.
Bec Hardy is a 6th generation member of the Hardy family with a degree in Viticultural Science. After working in the UK and Australian wine markets, she has gained extensive national and international experience in wine production, marketing and exporting. In 2010, Bec returned to the family business from Sydney to manage Wines by Geoff Hardy’s portfolio of wine brands across the company’s domestic and international markets.
After establishing Bec Hardy Wines in 2015 and acquiring the Pertaringa wine brand from her father’s business in 2020, she is now making her own way in the Australian wine world as the Hardy’s family’s first female vineyard owner and producer.
In October 2020, Bec was elected to the board of Nature Foundation, the largest conservation landowner in South Australia (and the third largest in Australia).
In June 2021, Bec was recognised as one of South Australia’s finest young business people at the annual ‘40 under 40’ Business Awards.
Before joining the wine industry in 2011, Richard worked for 20 years in financial services across two continents where he gained experience in finance, operations, sales and branding.
After taking on the role of CEO at Wines by Geoff Hardy, he played an essential part in the company’s substantial growth and expansion into new domestic and international markets.
During his time at Wines by Geoff Hardy he led the team to win the Optus My Business National Exporter of the Year 2017 and Winestate Magazine Wine Company of the Year 2012 and 2014 and Top 5 in 2014, 2018 and 2019.
In 2019, he joined his wife as Managing Director of Bec Hardy Wines.
Bec Swincer returned to Australia in 2020 after living and working as a winemaker in Napa Valley, California for two years. Bec has more than two decades of winemaking experience across Australia, the US and France. She studied Oenology at Adelaide University and the University of California, Davis, and brought a wealth of winemaking experience to Bec Hardy Wines when she joined the company in 2021.
Hanne moved from Norway to Western Australia in 2002 to complete a bachelor degree in Journalism at Curtin University of Technology. Following her graduation, she worked in journalism in Perth before moving to Adelaide with her now-husband where she completed post-graduate studies in Marketing while working in PR and marketing. In 2007, she joined the team at Pertaringa and has worked for the company since.
Paul grew up in Launceston and studied performing arts at the University of Tasmania. He has more than 30 years of experience in hospitality and tourism, including 20 years working in customer service, technology and marketing in casinos across Australia, New Zealand and Singapore. He joined the wine industry in 2017 and has worked in DTC and digital marketing, specialising in wine club management. Paul joined Bec Hardy Wines in 2021.
Anna was born in Wallaroo on the Yorke Peninsula and moved to Adelaide with her family when she was one. She has a double degree in Business (Marketing) and International Tourism from Flinders University. Since graduating, she has worked for SkyCity Adelaide, and at West End Brewery. Anna joined the team at Bec Hardy Wines in 2021 as the company’s Customer Experience Specialist.
Blakeley was born in New Jersey and lived in the UK for 15 years before migrating to Australia with her now-husband in 2011. She has a degree in Psychology and Sociology from the University of Westminster in London and has worked in production, logistics and exports across the wine industry for the past 10 years. She joined the team at Pertaringa as the company’s Operations Manager in 2017.
Xianrui moved to Australia in 2014 and completed a Master of Wine Business at the University of Adelaide. While studying, Xianrui worked part-time at Pertaringa. After he completed his degree and with the help of this experience, Xianrui went on to work for a large Adelaide-based wine exporter for three years, working his way to a top-level sales executive role. In 2020, he joined Bec Hardy Wines as the company’s new Global Export Manager.
Milena migrated from Serbia to Australia with her parents and sister when she was four, settling in Adelaide in 1988. She has a double degree in Accounting and Commerce from Flinders University and completed the CPA accreditation in 2012. Before joining the team at Pertaringa in 2016, Milena spent five years working in accounting across different departments at Elders, followed by four years at Pernod Ricard.
A 7th generation Hardy, Matilda has grown up around the Pertaringa cellar door, keeping the team and customers company and telling us lots of interesting stories.
Like her mum and dad, she loves being out in nature, be it playing in the gardens at Tipsy Hill or chasing after Churchill in the vineyard.
Her favourite things include dancing, cooking and gardening.
Wine dog and scourge of rabbits everywhere
You’ll meet our beloved Churchill hanging around the Pertaringa cellar door, chasing rabbits, opening doors and saying hello to customers. The door-opening trick is very popular, but the rest of the team can get a bit annoyed when he leaves them open in the middle of winter. Several. Times. Every. Hour. He has also been known to steal lunches off desks, apparently leaving your lunch unattended on your desk means it’s fair game!
Bec’s family has been tending vineyards in the premium maritime region of McLaren Vale since the early 1850s when her great-great-great grandfather, Thomas Hardy, arrived from the UK. Thomas was the region’s first settler and is widely regarded as the father of the South Australian wine industry.
In 1980, Bec’s father Geoff left the then family-owned Hardys to make his own way in the Australian wine world. Inspired by her father’s passion for cultivating premium fruit and producing fine wines, Bec also went on to study and work in the wine industry in both Australia and overseas, including for her father’s company Wines by Geoff Hardy.
In 2015, Bec decided to make her own way in the Australian wine word and founded Bec Hardy Wines. In 2020, she acquired the Pertaringa wine brand from Wines by Geoff Hardy, becoming the first woman in the family to own vineyards and produce her own wine.
The Hardy family connection continues with family members John and Helen Hardy growing fruit for Bec Hardy Wines and Pertaringa at their Lower Tintara vineyard. This vineyard was originally planted by Thomas Hardy and is only 2km from Bec’s own Tipsy Hill vineyard in Blewitt Springs. In close collaboration with Bec, John and Helen are also planting new varieties specifically for Bec Hardy Wines.